About Faire Collective

Faire Collective is a multi-million lifestyle label focused on functionality and quiet luxury. Tapping on traditional know-how from decades of experience and real-time feedback and data, Faire aims to create stylish products designed to take you through Monday to Sunday.

The Challenge

Faire's products are considered affordable luxury in terms of quality. They are also highly functional with many multi-use options for everyday scenarios. Due to the complexity of their design with its compartments and functions, they faced the problem of overcrowding their product pages with too much information for fear that too many videos would affect site speed, or that they wouldn't be patient enough to scan through walls of text.

Their customers always wanted to see more, and Faire wanted a way to showcase their product functionalities that was easy for every customer to access. As more than half their sales come directly from their online store, they were also looking for onsite solutions that would improve on-page conversions, boost dwell time, and engagement.

Pebble x Faire Collective

Interactive Product Demos / Stories

With Pebble's interactive videos solution, the team very quickly created informative product demos and interactive sales videos which they embedded onsite or deployed offsite via QR codes. They also added a stories embed on their products that hosted multiple short-form content which they had previously created but could only live on their socials - with pebble, they all lived on site.

Brand Story Widgets

They also created an interactive video that told their brand story which they added as a widget to their main page and shared via socials to give customers a more welcome experience when they first enter the site so as to improve engagement and keep them closely connected to the brand.

Results

By adding bite sized interactive videos and stories to their product pages, they generated an average conversion sales lift of 16.2% and boosted dwell times by more than 4x - this mirrored their google analytics findings. They also received feedback that customers felt more engaged to be able to see multiple video answers to their queries, making the sales process smoother.

Over 82% of product page visitors engaged with multiple Pebble videos at a time, which in total contributed to 63% of checkout over a 30 day tracking period.

In addition to the bump in sales and customer satisfaction, via Pebble's analytics, the team could also tell which videos customers were engaging with the most, which greatly helps with their future content planning, sales targeting, and r&d for new products.

By using Pebble, the team now has:

• Greater sales and revenue

• Interactive sales and product demo videos that can be used anywhere

• Improved customer satisfaction and engagement

• Better data for future content and product improvements

• Easier way for the marketing team to directly swap and update videos on their site

Conclusion

Interested in finding out what interactive videos can do to improve your brand? Pebble is the perfect choice to create and deliver immersive video experiences onsite or offsite. Get in touch or visit our website to learn more.